Crowdfunding Pilot Calendar

  • 4-6 weeks before you launch will be focused first on training, gathering ideas, story and video scripts for your project. You’ll start to develop outreach strategies for your campaign and explore networks to promote your project. By the end of the month, the campaign video should start filming. You should develop your perks for the campaign.
  • 1-4 weeks before you launch will be the time to finalize all aspects of your project – campaign video, solid pitch and project description, budget breakdown and an outreach strategy. Once your project page is approved, you’ll start reaching out to your networks as part of the soft launch phase a few days before the full launch on the first of the month.
  • Full launch at the first of the month to promote your page, reaching out broadly, holding campaign events, keeping up to date with your outreach plan, providing project updates and reaching your goal! You’ll need to maintain consistent promotion for the full month to get to 100% of your goal. Don’t forget to thank your donors and answer any questions or comments that are submitted.
  • Month following your campaign is when your project will conclude and you will focus on providing a final project update, thanking your donors, and fulfilling your perks. You’re not done yet; keep sending updates on how the money is being used – this will ensure that your donors support you again in the future if you need them.



We suggest the athletes offer some rewards whether it is a shout-out on social media, sending a thank you letter, gratitude video call, or even shout-out during the competition.